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November 21, 2023
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Maximize Your Website's Potential: Crafting Effective Alt Text for SEO and Accessibility for Shopify

Alt text is an important aspect of SEO and accessibility that provides a brief description for search engine bots, as well as those with visual impairments.

Maximize Your Website's Potential: Crafting Effective Alt Text for SEO and Accessibility for Shopify

Maximize Your Website's Potential: Crafting Effective Alt Text for SEO and Accessibility for Shopify

In this blog post, we’ll delve into the crucial yet often overlooked element of alt text and how it can help with optimizing image SEO, as well as accessibility for visually impaired users. Crafting effective alt text is key to better search engine rankings - so let’s explore what exactly makes an optimal alternative description when using images on your website!

Key Takeaways

  • Alt text is a description of an image added to HTML or CMS for improved accessibility and SEO.
  • Following best practices when writing alt text ensures images are both descriptive and accessible.
  • Optimizing alt text can improve both SEO performance and website accessibility by being specific, adding context & relevant keywords, and keeping it concise.

Understanding Alt Text: Definition and Importance

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Alternative text, also known as alt tags, is a vital factor in creating an accessible website for all users – especially those with visual impairments. It’s importance to SEO performance makes it even more significant.

What exactly does this attribute of HTML code do? Alt text conveys the contents and purpose of images on your site so that they are still understandable by visually impaired visitors who rely on screen readers or other types of assistive technologies. This ensures everyone can properly access information available on your page regardless if they are unable to view the image itself or not.

Defining Alt Text

Creating effective and descriptive alt tags through the use of the HTML or CMS’ alt attribute can increase accessibility while also providing SEO advantages. Writing well-constructed text for an image’s description is critical to presenting accurate context that cannot be conveyed if it isn’t displayed/viewed by individuals. To write good alternate text, one should adhere to best practices and rules so as to create content accessible with clear search engine benefits in mind. Having keywords like ‘alt tag’, ‘image’, etc., in your written descriptions will help make sure you’ve provided enough information about what an image contains which could not otherwise be known without being seen on screen.

Accessibility Benefits

For visually impaired people, alt text offers an essential source of information and context for images. By providing alternative descriptions for pictures, every visitor is able to comprehend your content without any problems regardless of their visual abilities.

To improve the experience even more, videos may benefit from adding audio tracks which can explain purely graphical details. To screen readers recognizing the alternative texts used by users with disability issues.

SEO Advantages

The optimization of image alt text can lead to an impressive boost in organic traffic. This is evidenced by HubSpot’s blog team, who after applying this process saw their image visits skyrocket up 779%. Image descriptions give search engines critical data which allows them to accurately catalogue and list images from a page when someone searches for it on Google or other similar platforms. Ultimately, with correctly written descriptions your pages can increase its ranking not only among plain text but also when viewing visuals through dedicated searches like ‘image search’.

Best Practices for Writing Alt Text

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It is essential to understand the importance of alt text, so understanding how to write it properly is key. Heed some basic instructions and your images will be effectively described and easy for both users and search engines alike to comprehend.

Be Descriptive and Concise

For successful alt text, being as detailed and brief is critical. Aim for shortness and accuracy similar to forming a tweet. Make sure that you accurately describe what the image contains while avoiding subjective language.

Creating succinct yet descriptive alt text ensures both users and search engines will understand the picture’s purpose in relation to its surroundings clearly.

Avoid Keyword Stuffing

Alt text that contains an abundance of keywords can be counter-productive for SEO and accessibility, creating a poor user experience. This could make the website appear to have suspicious intentions or spammy content. To prevent any image related issues, ensure your alt tags are relevant while also providing users with significant information regarding the image file by using proper captions as well.

Know When to Use Empty Alt Attributes

When it comes to images with no useful purpose or are simply ornamental, an empty alt attribute should be inserted in order for screen readers to ignore them and not interrupt the browsing experience of visually impaired users. This also prevents bombarding these individuals with unimportant details when navigating your content by using empty alt attributes on such pictures.

Implementing Alt Text in Popular CMS Platforms

Search engine optimization and accessibility can both be improved by including alt text to your images, which is a simple step most popular CMS platforms like WordPress or Shopify enable users to do. By doing so, the visuals on your site will gain an extra layer of accessibility as well as become more search engine friendly.

Adding Alt Text in Shopify

Alt text can easily be incorporated into your Shopify website by utilizing helpful programs such as Booster SEO. This process doesn’t require any coding knowledge or skills, and doing so helps to increase accessibility for viewers while also positively impacting the site’s search engine optimization performance. Adding alt descriptions to images is an excellent way of boosting visibility across platforms!

Analyzing and Improving Your Existing Alt Text

Checking and refining alt text on a regular basis is critical for improving user experience, as well as search engine visibility. Here are some tips to maximize the impact of your photos: Identify any missing or inadequate tags, Make changes accordingly, Reach both audiences, users and search engines alike. Following these steps will make sure that you optimize the SEO benefits from images while still keeping accessibility in mind.

Identifying Missing or Ineffective Alt Text

Booster SEO & Image Optimization provide helpful insight on any missing or ineffective alt text existing within a domain. Through running an audit, both these tools detect problems with the page involving absent alternate tags while also offering potential solutions for their resolution.

Optimizing Alt Text for Better SEO and Accessibility

To make the most of your alt text, adhere to these best practices: be precise and detailed when describing an image, incorporate context to it, and add relevant keywords that can help with SEO ranking. Conciseness is also key in order for everyone who visits a page (regardless of their vision ability) to comprehend its content properly. Employing this approach guarantees efficient optimization results for your alt texts.

Real-Life Alt Text Examples and Analysis

By examining positive and negative alt text examples from real life, one can learn how to write successful descriptions that make images accessible while also optimizing them for search engines. Analyzing these instances helps improve overall ability when it comes to crafting the most effective alt text possible for your images.

Effective Alt Text Example

An illustration of an apple in red color placed on a wooden tabletop could be utilized as an effective alternative text, thus being useful to people who have visual impairments and optimized for search engines. To follow this example ensures your description is succinct yet precise enough so that it reflects the purpose of the image accurately.

Ineffective Alt Text Example

As an example, using the phrase “Photo of an apple” as alt text for an image would be considered ineffective due to its vagueness. This fails to provide enough details about the picture and may negatively influence accessibility and search engine optimization by not effectively delivering important information regarding both content and context of the image that is needed by visually impaired users or algorithms.


Alt text is an important aspect of SEO and accessibility that provides a brief description for search engine bots, as well as those with visual impairments, to comprehend images. To maximize the effectiveness of your alt attribute usage and boost rankings on search engines, it’s essential to follow best practices: being descriptive but concise, avoiding keyword stuffing, utilizing empty alt attributes when appropriate. Doing so will make sure websites are more accessible while elevating their presence in searches!

Frequently Asked Questions

How to do alt text for images?

Adding alt text to images is a great way to ensure the content of your images is conveyed correctly. To do this, be specific and succinct; describe the image without editorializing. Make sure to use keywords sparingly, don’t repeat yourself, and don’t add alt text to purely decorative images.

Additionally, when adding alt text make sure it is fewer than 125 characters and doesn’t start with “Image of” or “Picture of”.

What is alt text for disabilities?

Alt text is a description of visuals like charts, graphs and images that are designed to provide context for individuals with visual disabilities or those who use text-only browsers. In cases where an image cannot be loaded properly, this type of textual representation enables users to understand the content and intent without having access to the actual picture. Alt tags help ensure people with cognitive impairments have equal opportunity in accessing digital materials by providing them with necessary information about what they might otherwise miss out on if looking at it just visually.

Why use alt text on social media?

Including alt text with your images is an important step in creating a more accessible, inclusive community. Alt text helps visually impaired users understand the context and allows them to experience posts even if the image fails to load. It’s integral for discoverability too! This ensures that all users can enjoy engaging content, regardless of their device or abilities.

What is the difference between image description and alt text?

Alt text offers a succinct summary of what an image portrays, while detailed information about the same can be found in the form of an image description. This descriptive text provides more expansive insight into said picture than alt texts do and both are essential elements for any online visual asset.

How can I add alt text in Shopify?

To add alt text in Shopify, simply download Booster SEO & Image Optimization and after a few clicks, you'll be all set.

Maximize Your Website's Potential: Crafting Effective Alt Text for SEO and Accessibility for Shopify

Helping business owners with the best tactics for improved SEO.

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